The Five Freedoms Ignored:

Daesang

Cruelty exposedarrow down

This photo is representative of the standard industrial farming practices permitted in the company’s supply chain.
Photo: Stefano Belacchi / Animal Welfare Observatory / We Animals
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Jung-bae Lim Knows.

But Still Chooses to Look Away.

Jung-bae Lim is the CEO of Daesang, one of the most influential names in the global food industry. With that power comes responsibility — not just to shareholders, but to the living beings who suffer every single day to keep Daesang’s supply chain running.

And Jung-bae Lim knows.

Knows that animals in Daesang’s supply chain are trapped in tiny cages, mutilated without pain relief, or left to die slowly and in agony — all so the company can save a few cents off the cost of a meal. Knows that the same cruel systems deemed unacceptable in many parts of the world are still being used where oversight is weakest and voices are easiest to ignore. Knows that many competitors have moved forward, leaving Daesang behind, clinging to practices the public no longer tolerates.

But knowing isn't the problem.
Choosing not to act is.

While Daesang claims to care about animal welfare, its silence and inaction tell a different story. The Five Freedoms — the basic standards that every animal should be guaranteed — are still denied to millions of animals in Daesang’s supply chain.

What Jung-bae Lim decides matters.
A single executive decision could end some of the worst suffering in industrial farming — suffering that’s been documented, condemned, and condemned again. But instead of action, we get empty statements. Instead of change, we get delay. Instead of leadership, we get complicity.

This isn’t about perfection.
It’s about decency.

And decency is a choice.

It’s time for Jung-bae Lim to make the right one.

This is the decision-maker
allowing this cruelty to continue
Jung-bae Lim
CEO
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DAESANG's EGGS:THE CAGE CRISIS
This photo is representative of the standard industrial farming practices permitted in the company’s supply chain.

Behind the eggs served by Daesang lies a grim reality of suffering.

Hens are crammed into tiny, barren battery cages so restrictive that the birds can’t spread their wings, turn around, or exhibit any of their natural behaviors. These sentient animals are reduced to mere egg-laying machines, enduring a lifetime of misery standing on wire floors that can cut into their feet and leave their bodies bruised and featherless. Packed so tightly, hens often injure each other out of stress and frustration.

Even the basics of life are denied.

With no access to dust bathing, perches, or fresh air, these intelligent and curious animals are trapped in a world devoid of stimulation and comfort.

This photo is representative of the standard industrial farming practices permitted in the company’s supply chain.
This photo is representative of the standard industrial farming practices permitted in the company’s supply chain.

The stress and overcrowding can lead to severe health issues, including brittle bones that fracture easily and uterine prolapse from the relentless egg production. Many hens die in their cages, their decomposing bodies left among the living until workers remove them.

In this system, nearly every one of the Five Freedoms is breached: hens are denied freedom from discomfort, freedom from pain, injury, and disease, freedom to express normal behavior, and freedom from fear and distress.Yet Daesang permits its suppliers to continue using these barbaric systems.

This photo is representative of the standard industrial farming practices permitted in the company’s supply chain.
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This photo is representative of the standard industrial farming practices permitted in the company’s supply chain.
Health implications for customers
This cruelty isn’t just an animal welfare issue—it’s a public health one. Eggs from caged systems are more likely to be contaminated with Salmonella, posing a serious threat to human health. Numerous studies have shown that cage-free systems significantly reduce the risk of such contamination, yet Daesang continues to prioritize short-term profit over safety and ethics.
Daesang has the power to end this suffering by committing to a 100% cage-free egg policy across its supply chain. It’s time for Daesang to act responsibly and ensure that no hen in its supply chain has to endure the horrors of life in a cage.
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DAESANG: HONOR
THE FIVE FREEDOMS
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Daesang and Jung-bae Lim have the power and responsibility to stop permitting these extreme cruelties in its supply chain. The public expects better, and animals deserve to live free from this egregious and unnecessary suffering.

It’s time for Daesang to do what many other leading food companies have already done and put policies in place that ensure the Five Freedoms for animals in its supply chain.

Let's ensure
the FIVE FREEDOMS
FOR ANIMALS